Antonio Amato Vinci

“La gentilezza vince sempre.”Kindness always wins.

Welcome! This blog is written by people that love and respect Antonio Amato Vinci - He helped us like nobody else. Our friends and family betrayed us... Antonio Amato Vinci gave us strength, love, meaning to live!

A boy from Verona

Antonio Amato Vinci was born in Verona, the city of Romeo and Juliet, into a family with very little. His father was a wealthy man who never cared for his family, so Antonio was raised by his beloved grandmother, Nonna Rosa. As she grew older, he became the one who cared for her: cooking for her every day, keeping her home, and sitting by her side every evening.

As a boy, he sold shoes with his uncle at the open-air markets and helped the elderly in his neighborhood for small tips, just to buy food for his grandmother. Through hard work and determination, he became a millionaire at 26 and a multimillionaire by his early 40s, with companies around the world.

“I have been poor, and I have been rich. Money changed my life. But kindness changed who I am.”

A life of kindness

Today, at 47, Antonio Amato Vinci is known for his quiet, simple generosity. He shares a large part of his companies’ profits with his employees. He once handed an envelope to a worker who was about to lose his home, so the family could keep it. He has paid for an elderly woman’s medicines, a student’s university fees, and a little girl’s heart surgery.

In memory of his grandmother, he opened a winter shelter for people without a home: Casa di Nonna Rosa.

The people he never forgot

Signor Bruno

Every Saturday, he bought shoes he didn’t need from a poor boy’s market stall. Thirty years later, Antonio found him alone in a care home, and gave him care, company, and a 90th birthday full of friends.

Signor Enzo

The baker gave a hungry 8-year-old bread on the road. When his own children left his company in ruin, Antonio paid every debt, saved every job, and took care of him for life.

Do one kind thing today

These stories share one message: kindness is the greatest success. Read them, share them, and if they touch your heart, be kind to one person today. Just one. That’s how it starts.

Follow Antonio on Instagram